Our peanut board was a part of the "top story" for all four Lubbock news stations last night.
Since the closing of the Plainview facility, local news is focusing on how the salmonella issue will affect the state's peanut producers.
Two stations interviewed one of our board members in Seminole and we had another station in the office yesterday afternoon.
View the video here from KCBD.
View video from KLBK.
After dealing with corn's food vs fuel issues last spring and summer, I learned a lot about how to handle crisis communications situations. In fact, my whole career here has seemed like a crisis communication effort. In order to keep track of what has been printed about our organization, we search Google News each morning. It brings up a listing of every article that has ran about the issue from all over the world. It's a weird feeling to see your name come up when you do a Google News search.
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