I had an awesome opportunity fall in my lap a few weeks ago. I got a call from an investigative reporter from San Antonio's WOAI NBC affiliate who was looking to do something special. The San Antonio Food Bank, like most food banks, was seriously low on their most demanded item - peanut butter.
WOAI's show Trouble Shooters was looking to partner up with the Texas Peanut Producers Board, HEB grocery stores and Time-Warner to donate two pallets of peanut butter to the San Antonio Food Bank. (Two pallets = 6,000 pounds of peanut butter!)
So, we shipped the mascot outfit for Tex P. Nut down to San Antonio and I jumped on a plane (my 12th in seven days) and showed up to the San Antonio Food Bank just before we made the surprise to the food bank's director, Eric Cooper. (We hired the station's intern to wear the Tex P. Nut suit.)
Not only was this a great promotional opportunity for the peanut board, but it was also a great way to help out the needy of San Antonio. The episode aired last night on WOAI at 10, and can be found on the station's web site.
Watch the episode of Trouble Shooters here!
Be sure to donate a few jars of peanut butter to your local food bank this holiday season.
WOAI's show Trouble Shooters was looking to partner up with the Texas Peanut Producers Board, HEB grocery stores and Time-Warner to donate two pallets of peanut butter to the San Antonio Food Bank. (Two pallets = 6,000 pounds of peanut butter!)
So, we shipped the mascot outfit for Tex P. Nut down to San Antonio and I jumped on a plane (my 12th in seven days) and showed up to the San Antonio Food Bank just before we made the surprise to the food bank's director, Eric Cooper. (We hired the station's intern to wear the Tex P. Nut suit.)
Not only was this a great promotional opportunity for the peanut board, but it was also a great way to help out the needy of San Antonio. The episode aired last night on WOAI at 10, and can be found on the station's web site.
Watch the episode of Trouble Shooters here!
Be sure to donate a few jars of peanut butter to your local food bank this holiday season.